Priory House

Priory House

A stunning development of 1 & 2 bed lofts and duplex apartments, located at the heart of Birmingham's Southside.

Priory House - Before


Home of the Birmingham Forensic Science Service for more than 40 years Priory House is a 77,000 sq ft landmark mid-century building located on Gooch Street North within the cultural hub of Birmingham’s Southside district. It will be brought back to life by a bold regeneration scheme that will reflect the relationship between the aesthetics of its industrial past and modern warehouse loft living.

At Priory House the forensic influence goes beyond the mere visible. The vision is to take inspiration from the scientists sense of curiosity and spirit of adventure, and blend it with a mid century form and modern utility, to create the most exceptional development south of the city. The proposed scheme will retain and restore the facade including original external signage while creating 79 lofts and duplex living spaces over 7 floors that are both sensitive to its past, and sympathetic to the wider neighbourhood of Southside.

Priory House - Southside


Priory House is situated in one of Birmingham’s most vibrant and diverse scenes: the Southside District. Birmingham’s beating cultural heart, embracing Chinatown, theatreland and the LGBT Quarter it’s an area as inviting and individual as its residents. Superbly located for apartment living the area is currently being transformed into the new ‘front door’ of Birmingham’s City Centre by the £8.7m Enterprise Zone Investment Plan (EZIP). The vision for Priory House is to createa place for people at the epicentre of this vibrant melting pot.

The neighbouring £500 million Smithfield Masterplan will be a key part of this evolving growth story, creating new retail markets, exciting family leisure, cultural buildings, homes and public squares that will leave a lasting legacy and place Southside at the heart of the city’s renaissance.

Priory House is an opportunity to create a truly transformational development that will drive forward Southside’s regeneration and reputation.

Priory House - Kitchen 2


Embracing a simple open plan living aesthetic, Priory House will provide a mix of 1 and 2 bed lofts, along with 5 west facing duplexes located on the ground level on Gooch Street North. A 1,400 sq ft penthouse fittingly completes the accommodation.

The industrial aesthetics of natural materials, brick, metalwork, and glass will be incorporated to stunning effect in the apartment interiors. Floor-to-ceiling windows maximise natural light and add to the sense of space.

Designed for living, the development includes a private walled courtyard garden, with 18 properties benefitting from balconies overlooking these external amenities, whilst 4 have their own ground floor terraces and another a ‘winter garden’. At basement level you will find an allocation of residents’ parking, car charging points and cycle bays for those wishing to pursue a sustainable lifestyle.

Talk to us today about Priory House, the Southside’s most unique new development


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Priory House

Features at Priory House

Services – Electric and water to each apartment with drainage connected to mains.

Heating and hot water – Electric heating throughout with stylish WiFi controlled panel heater, hot water cylinder with electric immersion.

Electrical – Brushed stainless steel light switches and sockets incorporating USB points in kitchen and bedrooms for convenient device charging.

Kitchen – Contemporary kitchens with a range of fitted floor and wall units complete with modern square edge laminate work tops. High-quality appliances including electric cooker, hob and extractor, built in fridge/freezer, integrated dishwasher and integrated washer/dryer in all apartments.

Sanitaryware – Duravit sanitaryware and Hansgrohe brassware, mains pressure hot water, shower tray and screen in 1 beds, addition of a bath in 2 beds.

Doors – Contemporary doors throughout including brushed stainless steel ironmongery, fire rated doors where applicable.

Lighting – Low energy recessed LED spots to kitchen and bathrooms, under cupboard LED to kitchen, pendants to living room and hall.

Fire protection Skirting and architrave – Fire protection sprinklers throughout including stand-alone smoke/heat detectors. Pencil round skirting and architrave finished in white egg shell paint.

Flooring – Carpets in bedrooms and herringbone LVT flooring throughout other than in wet areas. Noise reduction measures including acoustic treatment to floors and internal

Ceramic tiling – Porcelanosa tiles to bathroom floors and part tiled walls in wet areas.

Acoustics – walls and enhanced acoustic ratings to external windows.

Door entry and security – Keypad entry to communal entrance with video intercom access from apartments. CCTV monitoring of entrances and car park.

TV distribution – Digital aerial and Freeview signal distribution to TV point in living room and bedroom.

Telephone and data – Virgin/BT incoming high speed cable with multiple data points.

Development Floorplans

The Priory floorplans are available on request - to request your copy and to find out live availability at this development please contact Centrick New Homes on 0121 347 6116 (option 2).

Find your perfect apartment at Priory House today.

Interested in Priory House?

0121 347 6116 (option 2)

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